Looking at the last cross-section of what is happening in the mobile market, I came to the conclusion that there is no room for another player. I mean, of course, the sale of smartphones. We have very different models available on the market, so everyone will find something interesting. We have top players such as Apple, Samsung, and Huawei, but fans of cheaper devices have also a lot to choose, e.g. from Xiaomi portfolio.
It might seem that Nokia does not have any change on Android smartphones market.
The cake is already divided and each manufacturer has received from it a part, i.e. the market share. Therefore, it is very surprising to me when someone tries to cram this group, and even more wonders when someone wants to come back into favor. I must admit that my first mobile phone (yes, even then there was phones used for talks, not smartphones) was, of course, Nokia. But then almost everyone had a Nokia. So I have had several models from this company: Nokia 5110, 3310, 3510, 2310, E53, N73 and N97 mini. I had also a Lumia smartphone, but I do not like Windows Mobile operating system, so it is hard for me to judge this smartphone. Later I had mobiles from different companies including LG, Samsung and finally Apple.
It turns out, however, that the old player wants to return to the market.
For me it was an amazing surprise. The big comeback of Nokia on smartphones market is not a rumor – this is one hundred percent sure, but still not entirely clear how it will look. It is speculated (basing on leaks) that one of new Nokia Android smartphones will be powered by Qualcomm Snapdragon 430 chipset. Some sources also reported that Nokia phones will not be so powerful and we will get several mid-range smartphones. Nevertheless, there are still fans of the company, who expect that Nokia will also prepare the real flagship mobile which will be able to compete with Samsung Galaxy S8 and other upcoming top smartphones. We also do not know so much about operating system which will be used by Nokia. It is sure that new Nokia smartphones will be powered by Android. However, it may be the clear version or Nokia may add some software “improvements” and GUI modifications. Although this is a truly crazy idea, I wish the best for Nokia brand. I know a few people who will be interested in buying new phones with Nokia logo. However, the question is if it will be enough. It is hard to say if Nokia comeback will be successful or not. Nokia brand still has a lot of fans, but the smartphone market is very competitive.