Nobody likes to be deceived, especially in advertisements. The famous manufacturer of graphics cards from Santa Clara has found out this in the hard way. The Nvidia GeForce GTX 970 graphics card is specified as a product with 4 GB of memory, 64 render output processors and 2 MB of cache.
However, the truth is little different. GeForce GTX 970 has 4 GB of memory, but only 3.5 GB of this memory is able to operate with the full bandwidth. The remaining 0.5 GB is separated and has lower performance. Also, the number of rendering processors is lower, i.e. GeForce GTX 970 has 56 ROP instead of 64 units. Also, the capacity of cache memory is lower than it was advertised, i.e. 1792 kB instead of 2 MB. Therefore, Nvidia‘s customers have decided to sue the manufacturer.
Nvidia wants to pay $30 every GeForce GTX 970 owner as the compensation.
The average price of GeForce GTX 970 graphics card is about $350 and Nvidia has estimated that the real performance of this card is about 8.5% lower than it is suggested by the specification. However, the decision about compensation withdraw has to be approved by the court. Nvidia has to also pay $1.3 million costs of litigation. It is not known how these windrows will be realized in practice. It is quite probably that Nvidia will launch the website when customers will submit claims.